Independent ERP / CRM program leadership

Reduce ERP / CRM Program Risk Expertise Your Team Needs

We work with clients to deliver business transformations through independent program leadership, disciplined execution, and risk reduction—leveraging experience with system integrators, software vendors, and in-house teams. Our specialty lies with the NetSuite and Salesforce SaaS platforms.

100+ERP, CRM & field service implementations
65+NetSuite implementations
250+Organizations evaluated & services estimated
Multiple implementation workstreams converging into focused forward movement
THE 360° PERSPECTIVEExperience from each side of the implementation triangle
Company teamsSI deliverySoftware vendors

Ask better questions, identify risk earlier, lead user adoption, and make informed decisions based on successes and lessons learned across many companies and industries.

PROGRAM / PROJECT MANAGEMENTREQUIREMENTSDATA & READINESSUSER ADOPTIONNETSUITE & SALESFORCE

Where Implementations Break Down

Risk grows in the space between the workstreams

The software is certainly capable. The implementation partner is competent. And yet the program can still fail when requirements and processes, cross-workstream dependencies, and critical decisions are not managed effectively. You need experience and expertise on your team.

01

Requirements

When business outcomes, assumptions, exceptions, data, ownership, and acceptance criteria are not well defined, nearly every downstream activity may be impacted.

02

Data Migration Timing

Historical data and open transactions become a go-live risk when mapping, cleansing, and reconciliation start too late in the project.

03

Readiness Theater

A completed configuration and build are not the same as a ready business. UAT validating requirements, user training, and communications are foundational to user adoption.

04

Partner Balance

The partners you have hired do this for a living. Your team needs equal strength of experience to drive the scope and outcomes that you will live with.

The 360° Implementation Perspective

360° Perspective on Your Team

Clients need independent leadership that understands how each implementation party thinks—and uses that knowledge to strengthen decisions and reduce program risk.

Put that perspective on your side
Four business leaders working together around a table
The work is technical. The outcome is human.
01

The Client

Business outcomes, internal capacity, operational realities, adoption, and whether the investment is genuinely improving performance. CellTonic keeps decisions anchored to what the organization must accomplish—not simply what the project can deliver.

02

The System Integrator

How work is scoped, estimated, staffed, governed, and delivered—and how methodology and commercial incentives influence behavior. That experience helps test assumptions, manage commitments, and surface delivery risk before it becomes delay or a change order.

03

The Software Vendor

What the platform can actually do, how software and services are positioned, and where product, partner, and client expectations diverge. CellTonic helps align decisions with future-state expectations.

Pathway to Success

Current-State Reality to an Executable Forward Solution

CellTonic combines AI-assisted process analysis, project tracking, and reporting with implementation experience and program / project management—always serving your best interests independently.

  1. 01Current state analysis

    Document how work happens today, including friction, constraints, dependencies, and stakeholder needs. Foundational to user adoption.

  2. 02Requirements definition

    Define how people, processes, and data need to work together to achieve the required outcomes. Tie in assumptions, acceptance criteria, and test cases for completeness.

  3. 03Identify gaps and risks

    Identify software solution gaps against the requirements, expose recurring pitfalls, and make dependencies and decisions visible early. Assess the impact on budget and timeline.

  4. 04Action plan

    Translate gaps and customizations into priorities, accountable owners, timelines, mitigations, and informed decisions. Align with SI partner and business deadlines.

  5. 05Mobilize champions

    Engage the key people who can lead the change, reinforce adoption, and carry the future state into daily operations.

AI-ASSISTED ANALYSIS

Accelerates process analysis and design, requirements documentation, and user test cases—freeing valuable time to focus on key decisions and project actions that move the implementation forward.

EXPERIENCE-BASED LENS

Recognize common failure patterns, develop practical responses, and communicate risks directly so leaders can mitigate them—or knowingly live with them. Drive plan activity within deadlines and adapt priorities as project conditions change.

Rob Dahlager facilitating process mapping with a group of business leaders
Independent leadership on your teamAlign the people, surface the risks, and turn decisions into action.

CellTonic’s Value Proposition

Experienced Judgment at Critical Moments for Success

There are four types of engagement we excel at performing to help you achieve business results. Complete the information below, and let's talk about the best fit for you.

01

Lead Implementation

Coordinate the system integrator, software provider, and business teams across requirements, design, data, integrations, testing, and readiness. Drive business-owned UAT, conversion reconciliation, cutover planning, user training, and evidence-based go/no-go decisions.

Project / program managementExecutive alignmentUser adoptionTraining
02

Additions and Optimization

After the initial go-live, drive enhancements, add-ons, rollouts to additional business units, and acquisition migration. You will certainly find more you want from the platform; we can help your team transition into full internal support for long-term success or lead special, one-time projects.

OptimizationAdditional rolloutsAcquisitionInternal team bridge
03

Program Advisory

Create the governance, decision rights, integrated plan, workstream ownership, and executive visibility the program needs before delivery accelerates.

Program managementGovernanceIntegrated plan
04

Program Recovery / Turnaround

Separate symptoms from root causes, establish an honest baseline, reset accountability, and turn the recovery plan into controlled execution.

Rapid assessmentReplanStabilizationRisk mitigation
PMPCSPOMBAUS Navy VeteranColorado · Remote

Implementation risk is easier to manage when leaders know where to look. CellTonic Insights offers practical perspectives on requirements, governance, data, testing, and readiness.

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Share a little context. CellTonic will respond with an initial point of view on where independent client-side leadership could reduce risk or accelerate the outcome.

Typical focusERP transformation · Program / project management · User adoption · Executive oversight

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