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Principal, CellTonic Inc
A systems-level change agent who sees patterns, organizes complexity, communicates risk directly, and helps organizations move toward a practical future state.
Career History
Rob has spent the better part of three decades helping organizations translate packaged software into workable processes and operational change that meet business objectives. His experience includes more than 100 ERP, CRM, and field-service implementation initiatives involving NetSuite, Salesforce, Oracle, and Lawson. Early in his career, he developed and designed warehouse-automation systems and played pivotal roles in technical customizations.
His work spans manufacturing, distribution, supply chain, field service, professional services, medical devices, financial services, and government. He has primarily led teams through the full implementation lifecycle—from solutioning and services estimation to requirements and solution design, configuration, customization, data migration, testing, cutover, readiness, and value realization.
He built that perspective working for system integrators including IBM, Answerthink, Bryant Park, and Paradigm Business Solutions; software companies including NetSuite, Infor, and ServiceMax; internal company teams including ProBuild and Tyco Security; and through several independent contractor engagements.
The 360° Career View
Represented business stakeholders in enterprise technology and operational-change programs, aligning investments, portfolios, requirements, data, delivery plans, and measurable outcomes. He was best known as a liaison and interpreter—translating business needs into technology requirements while driving implementation toward the desired business value.
Served as a developer, designer, and technical lead; a process analyst, application consultant, and trainer; and a practice leader, program manager, project manager, and partner manager. He has led full-cycle implementations, custom development, and troubled-project recovery through the realities of staffing, methodology, economics, and engagement sponsorship.
Held senior delivery, services-sales, solution-architecture, and alliance roles inside NetSuite, Infor, and ServiceMax, with extensive engagement across sales, product, technical, support, and senior leadership teams.
Built a systems consulting firm that accelerated and simplified methodology for shorter time to value. He also built and operated a first-in-market Denver franchise location, bringing strategy, systems, vendors, finances, marketing, and daily operations together in one accountable role.
Beyond the résumé
Rob is energized by ideas, emerging technology, and the challenge of redesigning how a business operates. He is an active learner with a particular interest in how AI can improve process discovery, decision-making, and technology-enabled transformation without losing the human judgment and relationships that make change sustainable.
His style is direct, candid, and collaborative. He enjoys working with people who are willing to challenge assumptions, understand root causes, make informed decisions, and turn those decisions into action. Based in Colorado and shaped in part by service in the U.S. Navy, he values accountability, practical outcomes, and relationships built on trust.
Work with CellTonic